MCoBeauty - Grip Primer - Grippy Hold Lightweight Makeup Primer - Hydrating Gel Base Face Primer with Moisturizing Ingredients - Aloe Vera, Niacinamide & Vitamin E - Preps Skin for Long-Lasting Makeup

GRIPPY HOLD THAT LOCKS MAKEUP: This advanced gel formula creates a tacky, cushion-like layer that gently grips onto your foundation, concealer and base products so they stay exactly where you put them. The lightweight texture fills the appearance of pores and blurs imperfections to give you a smooth, even canvas. Your base applies more evenly, blends more effortlessly and looks freshly applied from morning through to the end of your day. No sliding, no fading, no patchiness. SMOOTHS & PREPS FOR ALL DAY WEAR: Designed to be the essential first step between skincare and foundation. The transparent gel glides across your complexion, instantly smoothing uneven texture and creating a refined, poreless-looking surface. Foundation and tinted products lay down flawlessly on prepped skin, giving you a filtered, soft-focus finish that holds. The result is a visibly perfected canvas that keeps your entire look polished, fresh and comfortable from first application to last. SKINCARE ENRICHED GEL FORMULA: Infused with Niacinamide to help refine the look of pores and improve overall radiance. Aloe Barbadensis Leaf Water soothes and delivers lightweight moisture. Panthenol (Vitamin B5) supports your natural moisture barrier while Sodium Hyaluronate draws hydration to the surface for a dewy, balanced feel. This fragrance-free formula works as an extra layer of daily skincare beneath your base, nourishing and conditioning your complexion with every wear. ONE STEP TO PREPPED SKIN: Simplify your morning routine with a single product that primes, smooths, hydrates and grips. Apply a thin layer with clean fingertips to dry, freshly moisturized skin, allow one to two minutes for the tacky grip to activate, then apply your foundation or tinted moisturizer directly on top. The invisible, weightless formula disappears into your complexion, leaving behind only a smooth, grippy layer that holds everything in place. No extra steps needed. VEGAN AND CRUELTY FREE: This formula contains no parabens and is 100 percent cruelty free and vegan. Formulated without added fragrance, so what you feel on your skin is pure performance with no unnecessary irritants. MCoBeauty is Australia's luxe-for-less beauty brand, created to deliver high-quality beauty that everyone deserves. The full MCoBeauty collection spans complexion, lips, eyes and brows, so you can build your entire routine with products that share the same quality and values. SUITABLE FOR ALL SKIN TYPES: Whether your skin runs oily, dry, combination or sensitive, this lightweight gel primer works with your natural complexion rather than against it. The oil-free, water-based formula absorbs cleanly without adding excess shine or heaviness to oily and combination skin. For dry and dehydrated skin, the Aloe Vera and Glycerin content delivers a comfortable layer of moisture that prevents foundation from clinging to flaky patches. A universal primer for every concern. PAIRS WITH EVERY BASE PRODUCT: Layer under liquid foundation for a smooth, long-wearing, transfer-resistant finish. Use beneath tinted moisturizer or BB cream for a natural, hydrated glow that lasts. Apply before cream or stick concealer to help it blend evenly and stay crease-free. Works beautifully under mineral and pressed powder applied with a brush or sponge. The clear, invisible formula never alters the tone or finish of whatever you layer on top, making it an ideal universal base partner. EASY APPLICATION: Start with clean, dry skin after completing your morning skincare routine. Dispense a small amount onto fingertips and smooth a thin, even layer across your entire face, focusing on the T-zone, cheeks and chin. Allow one to two minutes for the gel to set and develop its signature tacky grip before applying your chosen base product. A little goes a long way, so start with less and build only where needed. The transparent formula leaves no white cast and works on every skin tone. ULTIMATE HOLD & LONG LASTING MAKEUP: The unique tacky finish acts as a magnetic grip layer between your skin and your base products. Foundation, concealer and powder adhere to the prepped surface and resist the sliding, creasing and fading that happens through a full day of natural movement and oil production. Your look stays intact through humidity, heat and extended wear without constant touch-ups or reapplication. Built for the kind of hold that keeps your base looking fresh for hours. WATER BASED WITH BOTANICAL EXTRACTS: Built on a clean, water-based foundation of Aloe Barbadensis Leaf Water and purified Aqua, enriched with Agave Americana Leaf Extract for soothing nourishment. Betaine delivers natural moisture retention while Tocopherol (Vitamin E) provides antioxidant conditioning. The gentle, non-irritating formula is free from parabens and added fragrance, making it comfortable daily wear for reactive and sensitive complexions. A botanical blend in a modern primer.